Who are we?
- We are innovators-perfectionists with a strong foundation of knowledge and experience, leading experts in the nail industry.
- We are the ones setting the current directions of development in the Ukrainian beauty market.
- We are G-CODE.
Our benefits for customers:
We create innovative manicure products that provide wholesale customers and professionals with confidence in the highest level of service for their clients. Materials from G-Code are uncompromising quality, guaranteeing long-lasting manicures without harm to the client and a favorable price that allows our customers to earn more and faster.
Our mission:
We came to strengthen your self-belief as a master and entrepreneur and provide you with a solid foundation for creating or growing your own beauty business. We are an innovative company. We create modern, high-quality materials that help professionals achieve high-quality results and fully satisfy the needs of clients in nail care.
Our history:
It all started in 2013 when the founder of our company, Tatiana Chlusova, immersed herself in the beauty industry, becoming the director of development at the large company Beauty Prof.
"I worked very hard, developing the company, thoroughly studying the markets in Europe and China, attending leading international exhibitions, and as a result, launched the brand of hybrid varnishes Piatto, which still sells successfully in Ukraine."
In 2018, it was time to gain new experience, hone skills, and step by step realize the dream of creating high-quality innovative products for the beauty industry. At that time, dosing facilities for raw materials for hybrids were already emerging in Ukraine.
"After a thorough study of their structure, I understood that I was not satisfied with the internal mechanisms and principles of working with clients. Therefore, I decided to independently create a modern production line."
It was the first, very exciting, year of the company, which was not yet G-CODE. Thanks to an impeccable reputation and a clear business strategy, our clients immediately became owners of 2 brands. Since at that time the purchase of professional equipment was only in plans, all orders were executed manually, and the team consisted of the founder's family. However, soon our own production line was launched, and the team quickly grew and enriched with real experts. It was an endless period of refining work with suppliers, organizing the filling processes, forming a marketing strategy, and the principle of fair pricing. And when we were fully prepared to become a significant player in the market of hybrid varnishes, our life was suddenly invaded by COVID.
The epidemic hit the nail industry hard. Brands reduced turnovers. But I had employees to whom I was obligated. Moreover, it was necessary to pay current production costs. Spending nights on market analysis and trying to develop crisis management principles, I decided to launch Instagram sales for manicure masters, where an unconventional volume of varnish - 5 ml - was introduced under the name LACOLOR.
The effect was incredible! Having a huge range of high-quality products at an affordable price, in the very first month, we achieved good profitability and began to rapidly increase the number of customers. We worked actively throughout 2021, showing stable growth through private labels that were bottled by Hac and retail sales.
On February 24, the heart stopped for a moment... The war began. Panic. Thoughts. Our production was located in Krivoy Rog - there was a risk of direct involvement in hostilities in this area. But already on March 8, we understood: our Armed Forces of Ukraine will not surrender! Ukraine will fight! And that meant we couldn't back down either. After consulting with all clients, assembling a team, and understanding that we had a shelter, on March 14, we returned to work. Crisis decisions were made on the go. Employees could come with children. Logistics was quickly redirected to the Polish direction. Retail service advertising was intensified. Our titanic efforts paid off: already in April, we achieved stable full load.
At the end of 2022, after a long work with China and Europe, I realized that the nail industry needed a Ukrainian manufacturer - we decided to become a company producing raw materials for the production of bases, gels, and finishing coatings. These were colossal efforts. To do what no one could, understand the needs of masters, go through technological research, and test many options - in April 2023, we first mixed our rubber base!
Our path was turbulent. Accepting challenges, we actively adapted to changes in the market and were able to confidently overcome difficulties, including the epidemic and war.
Now we proudly introduce a new brand - G-CODE, created to win the hearts of customers in Ukraine and beyond. We stand for a durable manicure without harm to the client, which is a code of confidence and success for every customer of our company.
With G-CODE, you get a solid foundation for success and the opportunity to realize your ambitions, confident in the quality of the materials you work with.